Sony KDL40W2000

Sony may not be the leader in the market of LCD TV's - but that aren't far behind. They have embraced the fact that LCD technology will be dominant and that everyone will be vying to have one. Sony may not have made the right decisions when creating the KDL40W2000 and seemed to sacrifice much in order to make it affordable for consumers.

When it comes to picture quality we have to admit that it lacks the perfectly, crystal clear picture that most of us like about the LCD televisions. We aren't saying that the picture is shabby - but only reminding you that when you choose a television that is less expensive you have to expect to be getting something that isn't always top notch.

Sony has decided to use the Bravia engine for the KDL40W2000 model - which is something that few people might really enjoy especially if they are watching DVD's. The Bravia is also great in low light situations with dark scenes in the programme. Other than that it is hardly noticeable. There are better and more competent Bravia engines out there - but you would have to spend the extra dollar for it.